It’s obvious that COVID-19 isn’t going away any time soon. When people predicted that this would be our “new normal,” they weren’t wrong. This means that businesses must find ways to market their business, grow their audience and boost their bottom line during a pandemic. If you take time off, it could be detrimental to your business, something that some business owners have already experienced.
Fortunately, there are ways to improve your web presence without being a pushy salesperson. Below we share five effective ways to improve your web presence during COVID times.
1. Update Your Homepage
The first thing to start with is your website’s homepage. More often than not, it’s the first point of contact for visitors. You don’t have to redo your homepage, but you should update the content. Let people know if business is running as usual, what delays to expect and how you’re keeping people safe.
2. Improve Your Site’s Navigation
Times are uncertain, but you don’t want visitors to feel that way when they visit your site. Show that you’re confident in the products and services you deliver, even during COVID. To do this, maintain a clean, well-organized site that’s easy to follow. Also, be sure to include relevant calls to action on each page.
3. Take Control of Your Web Presence’s Media
Your web presence includes owned, earned and paid media.
Owned media includes the stuff you control – your website, company blog and social profiles.
Earned media comes from other people. Customer testimonials and shared content are examples of earned media.
Paid media refers to the things you pay for such as display ads, PPC and third party channels.
By taking inventory now, you can control the message you send to others. During a time like this, your messages should be confident and reassuring.
4. Deliver Content in Different Ways
Due to social distancing guidelines, you may have to deliver your products and services in a different way. For example, if you’ve always done in-home estimates, you may have to offer them virtually. Be open to delivering content in new and different ways to keep your customers engaged.
5. Strive for E.A.T.
EAT stands for Expertise, Authoritativeness and Trust. Google wants to show the best content first, and they reward brands that follow the EAT principle. Now more than ever, it’s important that you have a trustworthy site that people can trust. Use this time to demonstrate your expertise, gain quality backlinks from authoritative sites and obtain positive reviews.
Pandemic-Proof Your Website
It may feel strange to promote your products and services when people are dealing with COVID, but it’s important to protect your bottom line. The most important thing is that you understand your target audience’s pain points and can relate to them in a comforting and reassuring way. To revamp your website and make it more helpful and useful to your audience, contact Magna Technology today.
