One of the most common errors that people come across when searching for information online is a 404 or Page Not Found error. Usually, this happens when you follow a broken link. The website is still active, but the page within it has either moved or no longer exists.
404 pages are annoying, so you want to avoid them as much as possible. This can be done by finding the broken links on your website and replacing them with new, relevant links. This article tells you everything you need to know about finding and fixing broken links.
Despite your best efforts, 404 pages can still happen. To avoid losing a potential customer over one, it’s a good idea to have a customized 404 page in place. (Check out these examples of brilliantly designed 404 pages.) By customizing your page, you can show your brand’s personality and encourage the user to visit a different page on your site.
Below we share some of the ways to make your 404 pages fabulous and fun.
Be Consistent with Your Other Pages
When people visit your website, they get used to it and begin to trust it. If they suddenly land on a generic 404 page, it can negatively affect their experience – and their level of trust. A custom 404 page looks similar to your other pages and keeps the user experience consistent. Use the same heading, footer, colors, fonts, logo and navigation so that users know they are still on your site.
Display Your Brand’s Personality
Your brand should have a human voice that resonates with your audience. By showing your personality on your error pages, you connect with customers and encourage them to stay. It also feels like you’re actually there and aware of the issue, which makes people feel good. The best way to do this is by acknowledging the error, validating the user’s frustration and offering ways to help.
Re-engage Your Visitor with Helpful Information
When a user is enjoying your website and then lands on a 404 page, a generic “this page may have moved” doesn’t do anything to re-engage them. In fact, it can be downright annoying. Use this opportunity to re-engage the user with an image and helpful information. For example, you can give the customer other tips for finding the information they’re looking for.
Give Customers a Special Offer
It’s hard to believe that a frustrating error page can result in a conversion, but if you play your cards, it can. Create a custom page that accepts the mistake and offers something fun and worthwhile, such as an opt-in offer or discount. If you have an ecommerce site, you can use this real estate to make personalized recommendations on other products.
Finding and fixing broken links is an ongoing process. Because they can still happen, it’s a good idea to have a custom 404 page to show customers. A customized error page not only encourages people to stay on your site but also increases conversions and customer satisfaction. To have your website checked for broken links and other technical problems, contact Magna Technology today.
