If you are a small business owner who has seen a significant decrease in organic traffic, it’s likely due to the recent Google algorithm changes. These updates are hitting small business owners and content creators especially hard, but as always, there are ways to bounce back and start seeing the results you deserve. The key is to have a smart SEO strategy and AI-powered tools to support it.
Common Reasons Why You’re Not Ranking
Google keeps its search algorithm confidential, but industry experts have identified over 200 factors that impact search rankings. This gives us some direction on where to focus our attention. While we can’t cover all 200 factors here, let’s go over some of the most common:
- Lacking authority. Google wants to display the most trustworthy websites at the top. If you haven’t established yourself as an authority yet, your website won’t be shown. To change this, you’ll need extensive supporting articles on various topics.
- Not enough domain authority. The quantity and quality of links coming from other relevant websites improves domain authority. If your site only has a few backlinks, search engines won’t trust that your site is popular. Creating a solid link building strategy to increase high-quality backlinks will help fix this issue.
- Low content quality. Helpful content is what’s most important. Be sure that your content answers users’ queries and has good on-page factors like excellent grammar, readability, mobile friendliness and multimedia use.
- Targeting competitive keywords. It’s very difficult to break into the top spots when you’re trying to compete with very popular search terms. Instead, it’s better to find long-tail keywords that are easier to target.
AI-Powered Web Tools to Improve Your Ranking
Once you clear up the issues that are holding you back, you can start leveraging AI-powered tools. These tools can save you time and energy, as well as give you data-driven insights into what works for your business. Below are some of our top picks.
AI Content Planning
To be successful with your content, you need to start with a targeted content strategy. AI planning tools can analyze your existing content and identify gaps that you should be addressing. Some of these tools even offer AI-powered keyword research so that you know what words and phrases you should be writing on. Some of our favorite tools include MarketMuse, Clearscope and Frase.
AI Content Writing
While AI article writers can’t replace humans entirely, they can save you a lot of time when it comes to researching, drafting and editing. Some of the best tools you can use for writing assistance are ChatGPT, Content at Scale and Koala. These platforms are also updated regularly, so you’re always getting new features to make writing easier and more efficient.
AI Research Assistants
Quality research always makes a difference, but it often comes with a large amount of time and effort on your part. Thanks to AI research assistants, you can churn out well-researched articles that capture users’ attention and signal to Google that you are an authority in your field. Great tools to check out are TextCortex and Writesonic.
AI Search Engine Optimization
Algorithms change all the time, and it’s important for SEO professionals to keep up with them. Of course, this isn’t always feasible, and if you miss a few updates, you could be working against yourself. Fortunately, AI search optimization tools assess content, article structure and other on-page factors against your competitors, as well as offer plans for improvement. We recommend SurferSEO, Jasper, SEMrush and Ahrefs to get this job done right.
AI Trend Finder
Lastly, having an AI-powered trend finder is a useful way to generate blog topics and be the first to rank for new searches that are not dominated by anyone yet. Exploding Topics, for example, helps discover industry trends weeks or months in advance. Trend Hunter AI is another tool that gives insight into the latest trends and offers a smarter approach to content creation.
Wrapping Up
Having AI tools is incredibly helpful when it comes to saving time and maximizing efficiency. However, human judgment is always best. Be sure to review everything you publish on the web first, and use the tools above to continue crafting and perfecting your strategy. To learn more about increasing your ranking with AI powered tools, contact Magna Technology today.
