Schema markup is a form of structured data that helps search engines better understand the content on a website. It’s an important aspect of technical SEO, and it can have a significant impact on your website’s visibility in the search results.
It’s helpful to know about schema markup, because if your website isn’t giving you the SEO results you had hoped for, you can check this microdata and gain richer results. Fortunately, schema markup is easy to implement and one of the best SEO techniques. If you’re not utilizing schema markup, talk to Magna Technology about adding it to your website.
What is Schema Markup?
Schema markup is a form of microdata that can be added to your website’s HTML code to provide additional information about the content on a page. It uses a standardized vocabulary of tags to describe the context and meaning of your content. This way, the search engines can understand your website and display rich snippets in the search results.
Schema markup can help your website rank better for all types of content, including local businesses, articles, events and products. Websites that use schema markup rank better in the search results, which means you can soar past your competitors. In fact, one study found that websites that use schema markup ranked an average of four positions higher than those without schema markup.
How Does Schema Markup Benefit Technical SEO?
Schema markup can benefit technical SEO in a couple of ways. First, it helps search engines understand the content on your page, which can lead to improved rankings and visibility in the search results.
Second, schema markup can boost the user experience by providing additional information about your content in the search results, such as ratings, reviews and pricing. This can lead to higher click-through rates and increased traffic to your website.
Types of Schema Markup
There are many types of schema markup that can be used on a website. Schema.org provides a list of the most common types of schema markup, such as:
- Organization. This provides information about your organization, such as its name, logo and contact information.
- Local business. If you’re a local business, you can use this to provide information to customers, such as your address, phone number and hours of operation.
- Product. This provides information about your products, such as its name, price and availability.
- Review. For the strongest reviews, this schema markup provides information about the review, including the reviewer’s name, rating and comments.
- Event. This provides information about an event, such as its name, location and date.
Implementing Schema Markup
Implementing schema markup on a website can be done in several ways. One common method is to manually add the schema markup to the HTML code on each page. However, this can be time-consuming and requires technical expertise. Another option is to use a plugin or extension that automatically generates the schema markup for each page.
Magna Technology can also help implement this important microdata into your website. Schema markup is a crucial aspect of technical SEO, which is why we recommend implementing it. The search engines will have an easier time understanding your content, improving your rankings and visibility. Contact our technical SEO experts today to learn more.
